This is a DESCRIPTION for SEO purposes. You can write and even insert various extras such as photos, because it is a WYSIWYG editor 🙂
You can edit it in Parts -> Categories, then search for the category, edit it, and enter the SEO in the DESCRIPTION window.
Since the default language of the website is ENGLISH, I suggest writing SEO in English and enabling auto-translation. Otherwise, you will have to write a separate translation for each language * X categories.
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